Education for All Crowdsourcing Challenge 10 October 2011 – 31 May 2012

Together with our partners Nokia and UNESCO, the Pearson Foundation is proud to support the Education for All Crowdsourcing Challenge. This eight-month initiative aims to collect and reward the best solutions to providing quality basic education for all children, youth and adults through the use of mobile technology. The Pearson Foundation invites you to accept the challenge and submit your best ideas for achieving Education for All.

About the Challenge

The Education for All Crowdsourcing Challenge is designed to enable people with similar interests to connect and collaborate on ideas to achieve the six Education for All goals. Crowdsourcing refers to an open call to solve complex problems by contributing relevant and fresh ideas through group collaboration. For this challenge, participants post and vote for ideas, as well as contribute feedback and solutions via the Ideas Project online community, powered by Nokia.

The EFA Crowdsourcing Challenge allows participants to:

• Create ideas
• Evolve current ideas to ensure they meet their potential
• Learn from experts and one another
• Find people with similar interests and areas of expertise
• Be rewarded for the best ideas
• Link people with needs, ideas and the skills to act on them

Each month will feature a challenge focused on one EFA Goal:

• Literacy
• Universal Primary Education
• Youth and Adult Learning Needs
• Quality of Education
• Gender Parity and Equality in Education
• Early Childhood Care and Education

The Rewards

One Nokia smartphone prize will be awarded each month to the best ideas recognized by the panel of judges. The best ideas will also be promoted on UNESCO's website to encourage the development of the ideas into concrete projects. In addition, the Pearson Foundation will donate US$ 3,000 to each sub-challenge (EFA goal) winner and a library of children's books worth US$ 3,000 to a non-profit organization in the country of each sub-challenge winner.