Pearson Foundation Survey on Students and Tablets
The Pearson Foundation aims to understand students’ use and perception of mobile technology by asking them directly.
The Pearson Foundation Survey on Students and Tablets is one in a series of surveys to track students’ use, acceptance, and preferences when using mobile technology. The survey, now in its second year, was conducted to gauge the opinions of college students and college-bound high school seniors regarding digital device ownership and purchase intent; perceptions toward tablets; tablet usage and features of interest; and preferences between digital or print formats when reading, studying, and doing other school-related activities.
The Second Annual Pearson Foundation Survey on Students and Tablets was conducted online in January 2012 by Harris Interactive, the survey identifies a number of interesting trends pertaining to students’ use of tablets and mobile technology, including:
Tablet ownership among college students and college-bound high school seniors has more than tripled from a year ago. Further, a large number of students plan to purchase a tablet within the next six months.
College students and high school seniors believe that tablets are just as valuable for educational purposes as they are for personal entertainment.
Students agree that tablets will transform the way college students learn in the future.
More students are reading digital books, and a majority of college students now prefer to read digital books rather than print.
A summary of the results of the 2012 Pearson Foundation Survey on Students and Tablets can be found here.